Returning after a hiatus caused by running out of ideas, here is another in my long-running yet doubtfully useful series of Tips For Young Creatives.
What I want to talk about today is being well-behaved, and why you shouldn't be.
First of all, I must make clear that I'm not advocating 'bad' behaviour, like turning up late for meetings, being rude to people, not listening, being untidy or uncouth, and generally walking around thinking that you're the shit. All of that is not on.
What I am advocating when I say 'Don't Behave' is - don't do things just because that's the way they're always done, or to make things easier for other people, at the expense of the work.
Five examples to explain what I mean.
1. Behaving means spending 90% of your day on that retail radio brief you've been given, with almost no time left over on the big TV brief that's floating around the department.
2. Behaving means saying yes when the account team ask you to write an alternative 'safe' version of your script, which they promise they will only present as a fall-back.
3. Behaving means always coming back with ideas for the media specified on the brief.
4. Behaving means agreeing with your creative director even when you think he's wrong and is going to mess up the ad.
5. Behaving means doing an average job on a dull brief for a difficult client, aka "you're really helping us out here".
In short, DON'T BEHAVE.
It won't get you anywhere. And it's so much less fun.
Tip No.20 - How To Discuss Ideas
Tip No.19 - Read Hugh's Tips
Tip No.18 - How To Get A Job In Advertising Part IV - How To Turn A Placement Into A Job
Tip No.17 - How To Get A Job In Advertising Part III - How To Approach Agencies (re-print of Tip No. 7)
Tip No.16 - How To Get A Job In Advertising Part II - How To Put A Book Together
Tip No. 15 - How To Get A Job In Advertising Part I - FAQ
Tip No. 14 - Make Friends With Traffic
Tip No. 13 - Get Reference
Tip No. 12 - Don't Stop Too Soon
Tip No.11 - Be Very
Tip No.10 - Breaking Up
Tip No.9 - Working Well With Your Partner
Tip No.8 - Finding The Right Partner
Tip No.7 - How To Approach Agencies
Tip No.6 - Never-Seen-Before Footage
Tip No.5 - Dicketts' Finger
Tip No.4 - Two Blokes In The Pub
Tip No.3 - Play Family Fortunes
Tip No.2 - Should You Take A Bad Job?
Tip No.1 - Don't Overpolish