Most agency blogs start out stupendously dull. And then quickly die. Of boredom.

But today I became aware of a cracker - Lunar BBDO.

It's not the kind of content you see on the W&K blog, like how we won the Nokia pitch, it's more left-field and eclectic, with opinion on matters ranging from Live Earth to Big Brother.

Up at the moment is this incredible Danish viral which you must watch immediately.