A post at Adliterate urged planners to speak out if they felt the work wasn't right.

Because "account handlers get fired if the work doesn’t happen, creatives get fired if the work is no good and planners get fired (or should get fired) if the work doesn’t work."

I applaud his encouragement of 'speaking out'.

But should the planners really be the whipping-people for when a campaign doesn't perform?

Or is it those award-chasing clients? Or the creatives, with their endless insistence on 'budgets' and 'brand guidelines'?

Who do YOU think is most commonly responsible for ineffective advertising?

Vote now, in the top right hand corner of your screen.


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