Outdoor


I love the idea of a solar-powered billboard providing electricity to the local community. Incredibly original, and truly altruistic. However, the line doesn't work at all. Since when did any bank claim to give power to the people anyway? Would have worked much better for a political party, or a power company.

Scamp Score - 5/10


Print


Not a vintage year for print. These ads are good, but not great. The fact that they're from Procter & Gamble is probably the most impressive thing about them.

Scamp Score - 7/10


Radio

The winning ad is an original idea, with rather witty writing. However, at 2 minutes it's a bit self-indulgent as an ad. Yes, the length would make it stand out. But unfortunately, it did start to drag somewhat. Also, I couldn't hear all the words clearly. I only got all the jokes when I downloaded a copy of the script (it's at the same link).

Scamp Score - 7/10


Promo



Bonded by Blood is complete genius. Playing rugby means being ready to spill blood for your brothers, so it fits the sport perfectly. There's even a sniff of Maori racial pride in there, which is wonderful. And the way it connects fans to the poster, by literally letting them have their heroes' DNA on their bedroom wall... phenomenal.

Scamp Score - 10/10


Titanium


The young people, they love burgers. And they love video games. Putting creepy icon The King into his own series of X-Box games is a perfect marriage of the two. Apparently the games were even quite good. They made a shedload of money for BK. And one of them became the 3rd highest selling X-Box game ever. You just can't argue with that. Watch the film here.

Scamp Score - 10/10


Film



Who were all these idiots saying this was a weak year for film? Dove Evolution is an absolutely incredible piece of communication. Subtle, beautiful, and powerful... I'm willing to bet this had a huge effect on the Dove brand, and what's more, on the psyches of of women worldwide.

Scamp Score - 10/10


Overall: some witty ideas, a lot of originality - albeit occasionally for its own sake, perhaps - and one piece of work (Dove Evolution) that will still be remembered in 30 years' time. Not a bad year at all.

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