I can't believe I'm saying this, but in my opinion, the new Sony ad is even better than Balls.

Balls was beautiful and impressive, of course, but I always found it a little po-faced.

This new epic, however, has even more visual daring, but adds a delicious sense of humour - in fact it's camper than a priest in a disco. You can't beat a poodle getting his car washed to an Iron Maiden soundtrack, can you? Didn't think so.

Agency: Fallon London; Director: Pleix; Production Company: Blink