I've let a week go by before writing about the Campaign Press Awards... long enough for my anger to dissipate.

That's right, nothing of mine won.

But there were definitely some worthy winners. Here are three of my favourites, which all have something very important in common: they're not press ads.





They're posters, that happened to appear in print.

And this is great.

It's a complete myth that people "have more time" or "are more relaxed" when they're reading newspapers or magazines.

Just because they're sitting in an armchair doesn't mean they're any more interested in commercial messages than when they're driving a car.

You still need to stop people, grab their attention, and reward it.

These ads do that.

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