Quite a contradiction in this week's Campaign.

Page 2 announces that W&K's 'St Wayne' ad for Nike has won the £25,000 award for best national newspaper ad of 2006.

Judge Dave Dye calls it "the kind of image that seeps into our culture".

But on page 28, Mark Wnek (creative director, Lowe New York) reviews this Subaru ad (click to make bigger):

And he writes: "Does it stir the old-school copywriter in me? Hugely. Will it sell exotic SUVs at tens of thousands of pounds a pop? Never. Ever. All of this effort should have gone online."

So who is right?

Are advertisers wasting their money by communicating to people via the medium of tomorrow's chip wrapping?

Or is it a waste of time rying to prise web surfers' eyeballs off of young ladies' chests?

You decide. The poll is in the top right hand corner of your screen.

Now for the result of last week's poll. The subject was the most trivial so far. So understandably, it drew the biggest response of any poll so far.

The result - amazingly - was a 3-way tie. Creatives, Planners and Traffic are all complete alcoholics.

With Account Handlers staggering in not far behind in 4th place.

Shame on us all.

Previous poll results:

Friday Poll No.7 - Success Or Glory?
Friday Poll No.6 - Is Reading Blogs A Waste Of Time?
Friday Poll No.5 - Job Satisfaction
Friday Poll No.4 - Ad Of The Year 2006
Friday Poll No.3 - What's Your Favourite Medium To Work In?
Friday Poll No.2 - Agency Of The Year
Friday Poll No.1 - Which Department Is The Most Overpaid?