But if you really think about it, does it mean we should lower our opinion of 'Balls'? It's the same ad as it was before.

And after all, it's not the first great ad 'borrowed' from another source - Hamlet 'Photo Booth', Honda 'Cog' and Guinness 'Dancing Man' are just the first three that come to mind.

For me, the debate about whether it's right or wrong to borrow is not the right debate. Everyone borrows - Shakespeare ripped off the Greeks, and Picasso was 'inspired' by African art.

In my opinion, the debate should be solely about whether it works. The point of advertising is to sell product. If you borrow something that people know well, it won't feel fresh, so it won't appeal, and won't sell.

But if you borrow something that people don't know about, or change and adapt what you're borrowing so that it's presented in an unfamiliar way, then it will feel fresh, and it will sell.

17 Comments