Apparently there are eight but I could only find this one. It's okay. Nothing earth-shattering.

But they have caused quite a controversy, mostly over the £1.2m cost.

I did enjoy this quote from someone called Luke Crawley of the broadcasting trade union BECTU: "They won't encourage people to watch. That can only be done through quality programmes."

Sure thing, Luke. Just like you buy a brand of running shoes purely on quality, ditto cars, and you buy beer purely on taste and airline tickets purely on price. Oh, and you don't care what clothes you wear either. And your girlfriend doesn't wear make-up and your kids don't want to go to McDonalds. Image is completely irrelevant. Sure, Luke. Sure.

Here's a fun ad from Y&R New York, via Copyranter that self-deprecatingly demolishes this archaic argument.

We add value, people! Let's be proud.