The TV ad, which I've put a link to here, concerns a couple who wave away a beret-clad accordion player from their table, on the grounds that their frozen pizza is already French enough.
It includes lines such as "served on a typical French baguette", "so very French", and "Bistro is French enough for me".
Guess what? A super then comes up which says "Made in Germany."
I would have simply sent the brief back.