Rob over at The Ad-Pit mentions how annoyed he is by the Vauxhall adverts. You know, the ones with the kids behaving like adults.

As he says, the ads are actually quite good. But they have been aired so much, they are now irritating.

I totally agree. Those ads are irritating.

Surely this OTS (Opportunities To See) statistic that media people talk about is wack?

They normally tell you that the OTS for an ad is 3.4 or something. Yet although I don't watch much TV, I seem to see every single ad about 100 times...