Shortly after writing a post called Advertising Works - Unfortunately I have recently come to another blinding realisation. Marketing works too.

You see, we used to give my 3 year old daughter yoghurt. Then she decided she didn't like it. Then we discovered a product called Frubes. She loves it. And what are Frubes? That's right. Yoghurt in a tube.

All they changed was the name, and the packaging... and it worked.

(P.S. it didn't hurt that she saw TV ads featuring some amusing Frubes characters who get their heads ripped off and their insides sucked out).