There's a beautiful ad for Ariston washing machines over at AdBlather. But on Brandon Barr points out its close similarity to a campaign for Ecover washing detergent.

Today's Campaign magazine carries a letter pointing out the similarity of the new NSPCC ad to one for T-Mobile, an article describing similarities between a Daily Telegraph and an Observer Sport Monthly campaign, and a whole slew of opinions on that hoary old topic of plagiarism.

For what it's worth, here's mine.

The commandment says "thou shalt not steal" not "thou shalt not steal an idea", so as far as I'm concerned, there's no moral law against it.

But our task is to sell. And if an idea doesn't feel original, it won't be as impactful.

What do you think?