Yes I know a lot of other bloggers cover bad taglines. But there's plenty to go round.

Ford unveiled their new British endline on TV earlier tonight.

It's "Feel the difference."

Ha ha ha ha. "We're different." You are, are you?

Wow - I must go out and buy one right away!!!!

Here's a suggestion for everyone who uses the word 'different' or 'difference' in their endline: why don't you tell us what makes you different? Cheaper? More economical? etc.

Because just saying you're different isn't enough. It says nothing.

Oh and Ford, by the way, you're not different. You're the ultimate conformist.

So your endline is a total muff-up.

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