Last night I was still pondering over something said at our lunch yesterday - why is it that every agency is shit right now?

One possible answer is the lack of start-ups with a commitment to creativity.

The last wave in the UK included shops like Leagas Delaney (that's Tim Delaney in the pic), Rainey Kelly, Howell Henry, Simons Palmer and - more recently - Mother. All great agencies.

The new wave consists of places like CHI, VCCP and DLKW. Very successful business-wise... but their ads smell like three-year old gorgonzola wrapped in a sock.

Plus, no creative start-ups means less pressure on the big agencies to be creative.

Any other theories?

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