You're thinking about a brief when an account man walks in your office and sarcastically says: "Hard at work, I see."

As he's never had an idea in his life he doesn't understand that to think creatively you've quite simply got to put your feet up on the desk (or look out of the window).

No doubt when he comes in and sees me on the phone (talking to friends) or typing (my blog)... that's when he thinks I'm working.