Jim Morrison famously flipped his lid when he saw a version of "Come On Baby Light My Fire" used on an ad. And to this day, The Doors do not allow their music to be used in commercials. I know this, because I asked and they told me to piss off, even when I argued that Jim "surely won't mind now."

But fortunately, some cool bands have a more enlightened attitude.

Leftfield did a BT ad a few years ago. It looked great. The music sounded good. Then came a VW Lupo spot, also very credible.

And now the work of these seminal Electronica pioneers can be appreciated on the latest advert for Cheezstrings, or however the fuck you spell it.

I guess that means we shouldn't be expecting a new album anytime soon then...